LoftRobe Featured on Dailymotion News: UK Storage Innovation Ready to Scale Globally
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We’re thrilled to announce that LoftRobe, the patented hidden storage system made in the UK, has been featured by Dailymotion News. The news segment—filmed at our Waterlooville pop-up shop—highlights how this British-born invention is transforming everyday spaces with smart, retractable storage that blends perfectly into the ceiling.
📺 Watch the Feature
Next-Gen Storage That Hides in Plain Sight
LoftRobe is not just a wardrobe. It’s a discreet, motorised ceiling unit that can securely store a wide range of items—including safes, gaming consoles (like PlayStation), shelving, AV equipment, clothing, and even full TV units.
Each unit retracts smoothly into a thermally insulated ceiling casket storing valuables safely, designed to blend seamlessly with the room’s ceiling or roofline. Whether installed in a new build loft, or retrofit, LoftRobe fits cleanly—even in suspended ceilings with no structural changes required.
It’s space-saving design without the compromise. Just clean lines, smart tech, and concealed practicality.
Designed and Built in the UK
Invented by Hampshire builder James Eames, LoftRobe was born from a simple need: real, usable storage in modern homes where space is tight. From concept to patent, to prototype and now a full working system, it’s all been developed, built, and manufactured in the UK.
✅ Patented globally
✅ Designed for homes, lofts, offices, or retail
✅ Motorised, remote-operated
✅ Thermally sealed and aesthetically flush
✅ 100% UK made and tested
Partnering with CherryTech Group
We’re proud to now be backed by Stuart Knight, founder of CherryTech Group, who shares James’s passion for scalable innovation and local community impact.
Both James and Stuart hail from Waterlooville and are committed to growing LoftRobe in a way that creates jobs, supports British manufacturing, and puts their hometown on the innovation map.
Visit Us or Enquire
📍 Visit our live pop-up in Waterlooville town centre, 31 Wellington Way, PO7 7ED, UK
🌐 Explore more at loftrobe.com
📩 Book a free site survey or commercial enquiry
In Summary
LoftRobe is revolutionising hidden storage—from wardrobes to safes to shelving units—all housed in a seamless, retractable ceiling system. With media recognition from Dailymotion News and the strategic support of CherryTech Group, we're poised to take LoftRobe to the next level—locally and globally.
This is British innovation, redefined!